Machtkampf an der Spitze von AOL

AOL existiert noch. Doch dafür musste CEO Tim Armstrong einen hohen Preis zahlen…

tim armstrong aolArmstrong would not have been able to achieve that success without paying a price. In trying to turn around a huge, collapsing company, Armstrong has had to make many hard, sometimes deeply unpopular, decisions. It was one of the hardest of these that put him in the front of that room last August.

In drastically cutting back Patch, Armstrong wasn’t just letting hundreds of loyal employees go. He was killing the AOL project that he had been most devoted to, a company that he himself had created. Decisions like these are hard, especially for a highly likable executive who has built his career on his ability to inspire people and build relationships. That Friday in August, Armstrong was finally making a decision that he had needed to make for a long time. And it was killing him.

Armstrong was, in that moment, paying the cost of winning. For so long, it was a price he had never had to pay.

Reading List: „The Cost of Winning„, Business Insider

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