For many who use Pocket, it feels indispensable. Users save 1.3 million items a day from more than 400 apps that connect to the service. But to the average person, setting up Pocket can still be overwhelming. Someone just buying a smartphone would have to install a bookmarklet, download Pocket, download partner apps, log in to Pocket on those apps, then figure out how to save to Pocket from each one.
During hack week, employees worked on reducing that friction. “As soon as you understand it and you start to use it — we get these comments all the time: ‘I don’t know how I lived without it,’” Max Weiner said. “But there’s a learning curve in between finding out about Pocket and getting to that point.”
Einer der wenigen Artikel, der nicht in meiner Pocket gelandet ist, sondern sofort gelesen wurde. So wichtig ist mir Pocket seit dem Rebranding geworden.
“With what we’ve been able to achieve together, we see iOS 7 as defining an important new direction and in many ways a new beginning.”
Google war schon immer gut darin, unbekannte Microsoft-Produkte zu kopieren und populär zu machen. Alle lachten, als sich herausstellte, dass die neue Xbox One nur eine Kopie der Idee von Google TV war, ohne zu beachten, dass Google TV selbst von Microsofts 
